You’ve likely seen the Wiser’s spot with two dapper men rowing out to an iceberg to get ice for their whiskey, and you’d be right to think there was a lot of CG involved. But did you know that the iceberg the two chip away at was a physical construction by our Production Designer Hank Mann? Hank worked with Common Good to bring this spot to life with practical elements before any post production wizardry. Take a peek behind the scenes!
Here’s how the final spot came together: