Hank Mann’s Iceberg Build for Wiser’s

You’ve likely seen the Wiser’s spot with two dapper men rowing out to an iceberg to get ice for their whiskey, and you’d be right to think there was a lot of CG involved. But did you know that the iceberg the two chip away at was a physical construction by our Production Designer Hank Mann? Hank worked with Common Good to bring this spot to life with practical elements before any post production wizardry. Take a peek behind the scenes!

Here’s how the final spot came together: